The arrival of AMP to Email has been something that has been request for a long time. But do you know what AMP is?
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What is AMP?
Basically, you could say that AMP or Accelerated Mobile Pages is an improv HTML . It is specially designed for mobile devices and its main function is, as you can imagine, to speed up the loading time of websites that have it implement.
AMP consists of three basic elements :
AMP HTML
This is the orthodox HTML language, except for some minor restrictions Special Database changes. An example of this is the traditional HTML tags, which are replac by AMP tags.
Furthermore, due to the aforemention restrictions, not all elements can be placed freely on a website creat with AMP, since certain structures will be predetermin in advance.
AMP JS
This is the most notable part of Accelerat Mobile Pages. In order to prioritize the loading of Como superar as objeções de vendas over external sources, such as ads, the aforementioned AMP tags are implemented. This is done thanks to this JavaScript resource library .
Google AMP Cache
This third element affects Google’s cache , that is, the information that the search engine saves about a website to speed up its loading. According to the company itself, it “captures AMP HTML pages, caches them and automatically improves their performance.”
Since its appearance in 2015
Google has been giving AMP more and more weight when it comes to ranking well in mobile searches, so it is advisable to take this option into account if you want to rank well in the search engine.
If this is your goal
You may want to consider the option of hiring this type of services directly from professionals. In this NeoAttack article you will find the leading SEO Agencies in Spain and some tips to help you make the right choice when choosing one or the other.
What is dynamic content?
Dynamic content refers to elements of a website or email that vary based on information known about the user and their previous behavior.
Thanks to it, you will be able to offer the user a personalized experience that really offers them information of interest and, of course, brings you closer to their conversion.
